C2C: Country to Country is an annual multi-day country music festival created by AEG Europe and SJM Concerts in association with the Country Music Association. The festival takes place each March in London, Glasgow and Dublin.
C2C was first launched in March 2013 at The O2, London as a two day event with Carrie Underwood and Tim McGraw as headliners. This was Tim McGraw’s first UK appearance. Outside of the arena a small amount of free Pop Up Stages presented local country acts.