Kraków Live Festival is a two-day music festival based in Kraków and promoted by Alter Art Foundation. Each year two stages are built on the area destined for the festival, next to the stages there are created: gastronomic area and an area with non-music attractions. The festival line-up is based on the worldwide famous artists as well as on the selected group of Polish artists. Each year the festival draws the attention of tens of thousands of music fans and is a kind of closure for the festival season in Poland. We put emphasis on a non-music festival attractions which enables the festival goers to use the broad cultural offer of the Kraków city. Each year a cooperation is planned with the local culture institutions such as: National Museum in Kraków, MOCAK – Modern Art Museum, Historic Museum, Cricoteka.