Music, alongside film and sports, is one of the strategic areas of sponsorship of the Orange brand. As an important patron of culture in Poland, the Orange brand undertakes a number of initiatives related to music, engaging in projects at world-class level. Thanks to Orange, concerts of the world's biggest stars such as: Sting, Seal, Grace Jones and George Michael were held in Poland.
The most important project within the music sponsorship of the brand is the Orange Warsaw Festival - one of the largest music events in the capital. From the first edition of the festival, the ambition of the brand is the continuous development of the festival, so that it permanently inscribed on the map of the most important musical events in Europe.
The first two editions took place on Plac Defilad, in 2011 and 2012 the festival took place at the modern stadium of Legia Warsaw. From 2009 we had the chance to hear artists such as Beyonce, Lana Del Rey, Kings of Leon, Linkin Park, Skrillex, The Prodigy, MGMT, Moby, Jamiroquai, or Calvin Harris.
Orange Warsaw Festival is a great opportunity to exhibit the brand and conduct extensive marketing activities and build business relationships. During the project, we conduct a series of promotional activities for Orange products and services. In 2012, we had the opportunity to promote the Orange Foundation for the first time during the festival.