There are, at least, six artists known as Rockwell.
1) A pseudonym of Kenneth Gordy, from Detroit, Michigan: The son of Motown Records' founder, Berry Gordy, he changed his name so as to avoid charges of nepotism, wanting to make it in the music business on just his talent. He signed to Motown as a solo artist without his father's knowledge, taking his name from his high school band. His first single, the Michael Jackson-esque "Somebody's Watching Me". Read more on Last.fm